All Dove chocolate has a certain generic quality. I thought this Dominican Republic bar might have a greater chance of being interesting, but it was in the same league as other Dove products: bland and incredibly smooth. I love a silky texture as much as the next chocolate hedonist, but usually when it’s paired with complexity.
The problem is they know their audience. People who buy Dove chocolate want that creamy texture and no challenge. Let’s face it: someone who loves a Pralus bar is not going to wax rhapsodic about Dove’s offerings. Why did I try it? I was pretty sure it would be blah, but hope springs eternal. I thought there was a chance they could have pushed through the envelope of past recipes for success to introduce their customers to something different. Alas, that was not the case.
I don’t need a pedigree on my chocolate, but it does have to be delicious. Delicious may mean many things (like novel, assertive, or complex), but banal isn’t one of them.