There are over 360 reviews on this site, and for almost all of them I have relied on my own opinion. Once I sample the chocolates I typically share them with friends and family. Last night, however, I deviated from that routine and enlisted the help of six chums to tell me what they thought of Baroness Chocolates. I had already tasted the bars a few times and found them immensely appealing visually and full of wonderfully crunchy, chewy, creamy textures. Everyone thought the bars looked tantalizing and kept coming back for more, always a good sign.
The first thing I noticed about Baroness was the beautiful type-face of the company’s name. Reminiscent of the 1940s, its curvilinear, chubby letters evoked a sense of sumptuousness. Then, I spied a very creative coat of arms with two dogs, a unicorn, lion, fish, diamond, maple leaves, and a crown, beneath which is written “Invictus,” or undefeated. (You can read more about the coat of arms at the end of the review.)
The company’s motto, “Act with sincerity, Live with joy,” reflects their belief that chocolate should create joy and excitement. Any chocophile knows how even a whiff of cocoa can instantly lift someone’s mood. In keeping with their motto, they make sure the chocolates are sourced from Rainforest Alliance certified farmers in São Tomé, Ghana, Nigeria, Cote D’Ivoire, Peru, Colombia, Cameroon and Brazil. The farmers take steps to maintain or increase the tree cover, conserve soil quality and prevent erosion, reduce chemical use, protect wildlife, and ensure the well being of workers and their families by facilitating access to education and health care. In addition, they use only Tahitian vanilla, pure cocoa butter, whole cane sugar, muscavado sugar, agave syrup, and Dead Sea Salt. Their cream comes from cows living in open pastures. Even their gluten free cookies, caramel, butterscotch, sponge toffee, and brittle are made in house. The people at Baroness are committed to creating good chocolate karma.
The seven bars we all tasted were very appetizing with their generous mélange of nuts, cranberries, or drizzle on top.
Here’s the scoop:
AIyaaaa!, dark milk chocolate with almonds, sea salt and butterscotch. This is one of the five organic and Fairtrade bars. It is sweet, crunchy, and perked up with a touch of salt.
Love and Blessings, also organic, is a creamy blend of 50% milk and 50% dark. It offers both the richness of dark chocolate with the creaminess of milk.
Mocha Krunjay, organic, is a medium dark chocolate with coffee, toffee, sea salt and almonds. The coffee is noticeable but not overpowering, allowing it to take its fellow ingredients into adult territory. Quite yummy.
Subversive Squirrel, organic, is a not-too-sweet bar with very dark chocolate, peanuts, and brittle. I swooned over this combo.
Tantric Tiger, organic, is a semi-sweet base with roasted almonds, cranberries and sea salt, a decadent combination of flavors and textures.
Dob Dobs is semi-sweet chocolate with a filling of caramel topped with pecans. This is a more dessert-like bar and would be fabulous with Turkish coffee or espresso.
Tummy rub is a milk base with crunchy chocolate cookies in the middle. The combination of smooth, creamy milk chocolate and almost friable cookie is another dessert contender.
I was intrigued by the coat of arm and asked Billy Macy, the president of Baroness Chocolate, what each image symbolized.
Here is his reply:
“I started by first considering what was included in the Canadian Coat of Arms.
At he top of Baroness’s coat of arms is the maple leaf. Nothing says Canada quite like a maple leaf.
I then took the lion and unicorn from the sides of the Canadian Coat of Arms, moved them to the top and added wings. They represented courage and strength and a little magical fantasy (unicorn).
Then, I took the crown and put it on an angle to show royalty with whimsy (Canada is part of the the British Commonwealth).
I added the dogs on the side of the shield. They are Weimaraners, the dogs I have had throughout my life. They are very loving and do not know they are a dog. My 100 lb lap dog likes to sleep in the bed with or without the cat. Crazy but true.
The dogs are wearing a toque which I unfortunately am required to wear for 6 months a year in Canada. It also looks like a traditional baron’s headgear.
The shield has the B for Baroness, a diamond to represent all the bar logos which are based on the facets of jewels. And there is a fish. First off my wife Kaye is an artist who did a series on fish. She also believes, as she is Chinese, that fish are good luck. I thought once I have a horse, a cat, wings for birds and dogs I might as well have fish, too.
The last element is the word Invictus at the bottom. Invictus is from a poem about an unconquerable soul that is made to suffer. The poem was recently made more popular by Nelson Mandela. He read it over and over to give him strength during his imprisonment. More importantly to my wife and me, our late daughter Kaila had the word tattooed on her shoulder, as she found solace from the poem. Kaila was born with an aggressive form of cancer. She lived through the treatment but it left her with many medical issues that needed to be addressed during her life. She had 17 major surgeries including a heart transplant at the age of 14. She never burdened the world instead bringing joy and strength to others until she passed at the age of 19, 4 years ago. I guess after we lost her I needed to change my life to something more joyful, I found it was hard for my wife to cry when her mouth was full of chocolate. So I kept making her try everything I created. Eventually we decided to make our hobby a business. We concluded our Kickstarter Campaign on November 27th, 2013. In just one year we went from Kickstarter to being in Whole Foods across Canada, by the end of next week our bars will be available for sale from Coast to Coast in Canada.”